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SafeConsumE - Safer food through changed consumer behavior: Effective tools and products, communication strategies, education and a food safety policy reducing health burden from foodborne illnesses (SafeConsumE)


Funding programme / funding institution: Europäische Union; Horizon2020

Grant number: 727580

Project homepage: -

Project description:

The overall objective is to reduce the health burden arising from foodborne illnesses: Changing consumers' behaviour to reduce exposure to hazards and decrease risk through effective and convenient tools and products, communication strategies, education and an inclusive food safety policy. Food safety violations at the consumer stage are common and nearly 40% of foodborne outbreaks occur in domestic settings. The overall goal of SafeConsumE is to provide effective, science-based and sustainable strategies for food authorities, market actors and the research community to help consumers mitigate risk, thus reducing the health burden from foodborne illness in Europe. SafeConsumE will suggest, develop and evaluate:

  1. Tools, technologies and products (e.g. sensors, apps, hygiene concepts, kitchen utensils) that stimulate safe practices;
  2. Communication strategies that effectively stimulate adoption and market uptake of safer practices and tools/technologies;
  3. Education programs increasing skills and knowledge aiding teenagers to handle food safely;
  4. Dynamic, sustainable and inclusive policy models that stimulate and support national and EU level initiatives.

To achieve high implementation and innovation power, scientists will work together with consumers, authorities and different market actors under a new trans-disciplinary and multi-actor approach based on Theories of Practices combined with design-driven innovation. Covering the five most important hazards causing food borne disease, consumer behavior across Europe will be described using a risk-based methodology and utilizing the strengths of high-throughput surveys together with in-depth qualitative methodology. New strategies will be developed taking into account their impact on risk reduction, documented consumer barriers for change and sustainability. SafeConsumE will support transformation towards a more healthy population and cost-efficacy by reduced foodborne illness, and a more sustainable community by less food-waste and environmentally friendly solutions.

Project partners:

  • Aarhus Universitet
  • Institut National de la Recherche Agronomique, France
  • Universität Zürich
  • Universitatea Dun?rea de Jos din Gala?i
  • Keep-it Technologies® AS
  • Arkitektur- og designhøgskolen i Oslo
  • Vose Software
  • Rådet For Bedre Hygiejne
  • Designit Oslo
  • Universidade Católica Portuguesa
  • Universitat de Barcelona
  • International Scientific Forum on Home Hygiene
  • IKEA of Sweden AB
  • C-Tech Innovation
  • Keele University
  • Unilever UK Central Resources Ltd
  • Instituto de Ciências, Tecnologias e Agroambiente da Universidade do Porto
  • Arcelik A. S.
  • University Hospital Nice
  • Groupe ESA
  • National School of Public Health
  • Office of the Chief Medical Officer
  • National Food Chain Safety Office
  • University of Lisbon
  • Ministry of Education
  • Asociatia Consumatorilor De Produsealimentare Din Romania-Optimum Cibum
  • University of Galati
  • Universitat de Barcelona
  • Public Health England
  • National Institute for Consumer Research


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