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The Public’s Understanding of Superfoods

The term “superfood” is linked to food that is beneficial to health. However, there is no legal or clear scientific definition, and little is known about individual perceptions of this food group. Therefore, an online survey was conducted to assess the public’s understanding of superfoods in Germany, including (a) the conceptual understanding of the term “superfood”, (b) corresponding consumption behavior, and (c) the risk–benefit appraisal.

The results are published in the Journal "Sustainability".

The Public’s Understanding of Superfoods.
Kirsch, F.; Lohmann, M.; Böl, G.-F.
Sustainability 2022, 14, 3916.
Published: February 25, 2022


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