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Unit Press and Public Relations

BfR has the statutory task of informing the general public about health risks, its findings on other topics and work results (§ 2 para 1, no 12 BfRG). In this context it strives to achieve the highest possible degree of transparency. It aims to disclose not only its assessment results but also the process that led to that assessment.

Within the framework of this statutory task Unit 23 attends to communication and public relations activities for the Institute. This includes the translation of scientific findings into easily comprehensible information and recommendations on consumer health protection for highly diverse groups. It also presents the Institute and its work to the public at large, expert circles and the media.

Besides the classical press and public relations tools that also include information for the media and the various BfR publications, the Internet has become an important source of information. Furthermore, the Unit makes increasing use of modern audiovisual communication tools. Short films on key issues from the Institute’s work as well as radio flashes on BfR positions are in the pipeline. The presentation of its work at high impact events is an effective way of reaching the public at large.

The Unit informs the media about its activities in a process-related manner and increasingly favours the active depiction of its work. To this end, the media landscape is continuously scanned for topics which are of importance for the Institute and are suitable for features.

The Unit Communication and Public Relations mainly uses the following tools in its work:

• Press releases on topical findings
• Presentation of scientific results on the internet
• Press conferences on relevant topics / events (if necessary, at short notice)
• Press conferences on complex issues (e.g. risk assessment and exposure, acrylamide)
• Publication of information and audiovisual material (scientific publications, brochures, leaflets, posters, image brochures, annual reports, etc)
• Presentations at high impact events (open day, science fair etc)
• Media back-up for hearings, symposia, international congresses

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